Sunday, May 30, 2010

Photo Licensing 101

Getty Images has launched a new website to educate people on the nuts and bolts of photo licensing. Developed in response to a survey that found a woeful level of misinformation, even among creative industry professionals, about the legal aspects of using photos found on the Internet (for example, um... the importance of getting permission from the photographer, not to mention the model), www.stockphotorights.com provides "an educational resource for image buyers and a go-to place for debate, discussion, news and information for members of the photography community."

The site contains a lot of great information, albeit with a few inaccuracies (for example, the FAQs at one point seem to imply that all photographs are under copyright, which isn't true). Needless to say, the site also encourages image users to license their images from stock photo agencies such as Getty Images. That said, the good thing about licensing through Getty Images and similar agencies is that they will tell you whether or not a model release has been obtained for a particular photo and the purposes for which the photo can be used, and, in the event that they failed to obtain the permissions that they promised they obtained, they will indemnify you if you get in trouble as a result (i.e., they will foot the bill).

The video below, from the site's homepage, explains the various rights that different people may have with respect to a single image: it is necessary that permission from all rights holders be obtained before using an image.


1 comment:

SeBiArt said...

great one justin - and necessary. thank god i for being anal about release forms - though i must admit i've slacked off a bit on that in the last year or so - but then, i haven't really shot people in the last year or so... haha - anyhow - i'm glad for the reminder. The video was a fantastic find too!